In Fall 2006, Brad Rixmann of Pawn America approached leaders of the Kids Feeding Kids Program at the Boys & Girls Clubs of the Twin Cities (KFK) initiative to help solve a series of hunger problems plaguing local children. Many Club kids do not eat nutritious meals during the evenings or when school is closed. The KFK program provides Club kids a free, nutritious, family-style meal five evenings per week and on all school release days during the school year. They learn important skills, both culinary and service to others through preparing, serving and cleaning up. KFK kitchens in the Twin Cities and Rochester clubs have served more than 150,000 nutritious meals every year!

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All race net proceeds from the Heart of the City Race 5K, 10K and 15K benefit the Kids Feeding Kids program.